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Chevrolet, also affectionately known by the American diminutive Chevy, is a brand owned by the giant General Motors. Together with Buick, Cadillac, Daewoo, GMC, Holden and Opel/Vauxhall form one of the largest emporiums in the automobile industry, although in recent years they have experienced serious economic difficulties. Of all these, Chevrolet is one of the brands with the longest tradition. Almost a century has been dedicated to the manufacture of automobiles.

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    History of the logo

    A shiny cross with metallic colours is the emblem of Chevrolet. A fairly simple yet elegant logo. It was first used by William Durant in 1913. There are several rumors about its origin. Some point out that Louis Chevrolet was the original designer, inspired by the Swiss cross. Others indicate that it was William Durant, observing a mural in a French hotel. The other two main theories are that Durant made a sketch on a napkin during dinner or borrowed it from an advertisement he saw published in a newspaper.

    The emblem is easily recognizable by its design, and is respected for its simplicity, simplicity and discretion.

    Current events

    Today it is a company that is present in practically all markets thanks to being under the umbrella of a giant like General Motors. There are many models that in one country are sold under one brand and in another country under another.

    At present, the models marketed under the brand are mixed with those of the rest of General Motors components. According to the international website, these are the real Chevrolet: Aveo, Camaro, Cobalt, Corvette, HHR, Impala and Malibu.

    Friki Collector, if you haven’t found your Chevrolet model, check out Chevrolet Hot Wheels.

     

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