Walter Chrysler was, in 1918, one of North America’s leading automobile manufacturers. His company mainly manufactured high-end, high-priced cars such as Imperial, Chrysler and Dodge.
Chevrolet and Ford made cheaper cars. This changed in 1926. That year, the Chrysler Corporation launched some new models with 6-cylinder engines, which resulted in Walter Chrysler founding a new brand for current 4-cylinder engines.
He called the brand Plymouth, for the English city from which came those who founded the state of Massachusetts in the seventeenth century. As logo of the company was chosen the boat of these emigrants, the Mayflower.Show More