Chevrolet always remained the flagship of General Motors. Even after 2000, the brand remained at the forefront of the international market, losing in 2009, after the bankruptcy suffered by GM. Even so, the brand remained firm within the organic scheme of the company, being the most profitable within the conglomerate. Globally, Chevrolet had a strong presence in markets such as North America, South America and began its expansion into Asia and Africa. In some markets such as South America, models from other General Motors brands were used to be sold under the Chevrolet brand, in the case of South America, Chevrolet vehicles were based on the German Opel line.
Chevrolet developed A globalization campaign with the transformation of the Korean subsidiary GM-Daewoo into Chevrolet Europe, first basing its range on models of Daewoo origin. Subsequently, it began marketing global vehicles, such as the Chevrolet Aveo, the Chevrolet Cruze or the Chevrolet Captiva, adding to this range the American Chevrolet Malibu, in its version presented in 2011.
Throughout its history, Chevrolet has manufactured successful models around the world, such as the Chevrolet Corvette and the Chevrolet Camaro. Also remembered are the Chevrolet Impala, Chevrolet Malibu and Chevrolet Monte Carlo models. In other countries such as Argentina or Brazil, Chevrolet Chevy and Chevrolet Opala models were produced respectively. The first was a derivative of the American Chevrolet Nova, but despite being a success in the market would only last 9 years in production, product of GM’s withdrawal from Argentina in 1978. While the second, was the most successful car in the Brazilian industry, reaching one million units produced, in its 28 years of existence.
Currently, Chevrolet is using its experience with the VOLT Chevrolet Volt (presented as an extended-range electric vehicle as it is a hybrid with electric motor and in-line combustion) to launch the BOLT, this already fully electric and expected range over 300 km.
At the beginning of December 2013, the company announced a reorganization by which it would leave (as it did) the European market no later than 31/12/2015 after two years of notice to dealers under European law.
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