At the beginning of the 20th century, Daimler cars built in Untertürkheim (a district of Stuttgart) were successfully driven by an Austrian dealer named Emil Jellinek, who wrote down the cars under the name of his daughter, Mercedes. After suggesting certain design modifications, Jellinek promised the company to buy a large production of its vehicles under the condition of having the guarantee of being Daimler’s exclusive distributor for Austria-Hungary, France, Belgium and the USA, and that it could sell the new model under the name “Mercedes”. The change of name was very useful to prevent legal problems, since Daimler had sold exclusive rights of use of the name and the technical plans to companies abroad, for which luxury cars have been and are built in England under the Daimler brand. A fire that destroyed the old Steinway piano factory in New York, which had been modernized to produce Mercedes cars, ended early with the dream of building Mercedes in the United States.
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