ABOUT ICONS
Built by collectors.
For collectors.
ICONS is a celebration of collectible culture in all its forms. Our ambition is clear: To create the most exciting and relevant collectibles event in Europe.
But ICONS goes beyond showcasing products. It is built around the feeling that every collector knows:
At its core, ICONS is about people. Collectors, creators, investors, brands, and fans coming together in one place. It is where communities connect, stories are shared, and deals are made. We believe collectibles are more than objects. They represent identity, nostalgia, ambition, and culture. ICONS is designed to reflect exactly that. Not from the outside looking in, but from within the community itself.
Who We Are
Behind ICONS stands Friki Monkey. We are not a newcomer. It is a brand built over more than a decade within the collectibles space. What started as a dedicated Hot Wheels store, both online and offline, has evolved into a recognized and trusted name in the industry.
Official License Partners
Today, Friki Monkey is an official license partner of leading global brands, developing high-quality protection products and accessories for collectors. Our portfolio includes major IPs from Mattel (Hot Wheels, Barbie, MOTU), Sanrio, Toei Animation, and Universal (Jurassic Park, Fast & Furious, Minions).
True Collector DNA
These partnerships reflect the trust placed in us. But this did not start as a business idea. It started as personal passion. We are collectors ourselves. We collect. We trade. We know the excitement of finding something rare and the frustration of missing out. We know what it means to build a collection over years.
We do not observe the market.
We are part of it.
Friki Monkey combines more than ten years of hands-on experience with deep market understanding, strong community ties, and true collector DNA. This is not theory. This is lived experience.
